How Oil and Gas Market Research Help Firms Survive in a Competitive Market

The recent spate of volatility in the oil and gas market has shaken the world markets quite significantly. The major and minor producers have applied their mix of politics and pressure to the cauldron resulting in quite a yo-yo market in the last few years. This volatility is expected to continue though experts caution that the downtrend is more likely to continue, and an upswing seems highly unlikely until the countries get their act together. These predictions are bolstered by overall industry numbers as players across market segments try to battle reduced growth expectations and a slump in their share prices.

With oil and gas being the fuel for world business growth, knowing the state of the overall oil and gas market and even regional and local factors are crucial for firms and industries. This information is now even more critical with the overall unstable state of the global oil and gas industry and the world economy. This information will help businesses to adapt, survive and emerge unscathed through the downturn.

Oil and gas market research helps the larger enterprises to take appropriate purchase decisions for their business. Whether it is a downstream company or an industrial organization, knowing what is happening on the ground can mean the difference between profit and loss, a difference of billions of dollar at the very least. Information such future production numbers from a region, setting up of new pipelines between production fields and ports, opening of new ports for containers, shipping concessions to certain businesses, etc. provide a clear road map for strategic business decisions that affect the future of thousands of their employees.

For smaller local players, data such as a key tax initiative helping reduce overall outgo, the progress of a new storage terminal in the region, increased demand from nearby areas or other industries, efforts to curb price volatility, etc. help them take important business decisions.

With the wheels of global business being dependent on oil and gas, any business directly affected by the industry needs to keep itself updated of recent trends and information in the market. Reports on the sector help them look behind the numbers and get facts and inferences. This information helps them refine strategies and formulate practical initiatives that allow them to withstand risks and continue their growth story.

Importance and Uses of SWOT Analysis in Market Research

SWOT (strengths, weaknesses, opportunities and threats) analysis continues to be one of the key ingredients in any market research report. The analysis helps to easily break down the important elements into a few insightful factors that allow readers to get a clear view of all the plus and minus points.

Here’s how a SWOT analysis market research report helps:

• Helps focus on the Strengths vis-a-vis the larger industry: The strengths are particular to the business or sector under study and helps define the key factors that give them an edge in the market. These may be generic or specific positives but are actionable ones that the company can take advantage of right away and increase its lead over the competitors. These points help bring clarity on how to make advantageous use of these positive factors that are lending a helping hand. 

• Allows for the identification of Weaknesses and ways to counteract them: The four-quadrant SWOT analysis also helps to identify the weaknesses of the company under study. These weaknesses are internal to the company or sector on which the research report is based. The identification of these minus points helps the reader to understand the factors that can be taken care of by the business without the need of additional support from the larger industry. 

• Identifies the Opportunities and how to make the best use of them: The strengths section of the report helps to identify the larger factors that are working in favor of the company or industry that is being analyzed in the report. This is important as it helps the readers to get a concise overview of how the larger sector is doing and how it is helping the company/industry. The company or industry can then frame policies that will help it benefit from these factors. 

• Pinpoints the larger sector Threats and helps refine ways to negate them: These threats are the larger negative factors over which the business has no control and which may affect the long-term prospects for growth. Knowing where the weak points lie help devise ways to counter them and take effective action to counter the tide.

How an In-Depth Aerospace Market Research Report can help a Company to Analyze the Market

If you are invested in commercial aviation, then you can’t do without in-depth aerospace market research. The knowledge provided by such materials can help you, and your company predict and weather possible downturns and recover quickly. It can also allow you to position your interests prudently and identify new opportunities.

The commercial aerospace market has been reliably stable in the last few years, with an average long-term growth rate of 5% percent annually. Despite uncertainties, passenger traffic is rising. Experts believe that this trend will continue over the next two decades as more and more people fly. World passenger traffic is predicted to grow by 5% percent every year, thanks to the expansion of emerging economies. The aerospace, transport and cargo industry are also expected to grow by the same percentage yearly through 2031 as more goods across international borders.

Aerospace giant Boeing is optimistic, projecting a long-term demand for over 30,000 new airplanes (valued at around $4 trillion) in the next 20 years. These new aircrafts’ will replace less efficient and older models, ultimately benefiting airline companies and their passengers while helping innovate aerospace business models and stimulating growth in emerging markets. Boeing expects that over 23,000 of these new airplanes—or almost 70% of new deliveries—will smaller single-aisle aircrafts’ low-cost carriers. The demand for twin-aisle airplanes is also expected to increase by as much as 4% by 2031 as international markets expand. Airbus forecasts are equally optimistic, indicating that airline traffic in the Latin American region is likely to grow by over 6% per year in the next two decades. This will be the second highest growth rate inthe Middle East, higher than Asia Pacific.

The defense sector is looking good for growing economies, including India, China, Turkey, and Brazil. Defense budget cuts and austerity measures dampen the mood across the West. Changes in technology, as well as the changing nature of war, are expected to affect the defense in unexpected ways. Opportunities are available in the unmanned system's space as well as the C4ISR space.

Key Elements of Pharma and Healthcare Market Research

Pharmaceutical and Healthcare Market Research involves a systematic gathering, analysis, and interpretation of information using analytical methods, statistical techniques, and applied social sciences in order to gain insight that supports decision-making for healthcare and pharmaceutical companies. When it comes to the healthcare, it is important to acquire real answers that paint the clearest picture about the things that people in the marketplace are looking for when making critical decisions and choices. Fortunately, there are strategic marketing services that enable health care providers, practitioners, medical equipment manufacturers, health professionals, suppliers, and industry players to stay informed and provide adequate support through accurate information. These are companies that offer economic impact studies, strategic marketing services, quantitative and qualitative studies, and a wide range of intelligence solutions to address important areas like:

• Patient satisfaction
• Community health assessments
• Pharmaceutical markets
• Physician-nurse-staff retention and satisfaction
• Overall economic impact studies and community benefits analysis
• Consumer perception and awareness of various healthcare products and healthcare providers
• Product, service, and provider preference; etc.

These are only some of the key areas that pharmaceutical and healthcare market research concerns itself with, and research service providers and specialists take on these complex studies with the aim of providing the most accurate results and analyses using the best evaluation tools. They have access to resources that make it easier for them to reach out to physicians, health benefits decision makers, allied health professionals, and direct consumers, along with highly specialized respondents, enabling them to provide and impart precise and relevant information. Through in-depth data collection capabilities, network connections, and the right tools, market research companies are able to generate highly useful and accurate data that organizations and industry players can use to improve the products and services they offer and ensure growth for the entire market.

Aerospace Market Research and Its Impact on the industry

The aerospace market research aims at providing a clear and concise report on the present defence scenarios of a country or geographical location. It also gives a clear idea about several intricate details required to make your aerospace industry flourish. An intricate and elaborate detail such as a rise in oil process, major commercial aerospace players in the area, present defence conditions, and what not, is provided by the aerospace research report. Such a detailed analysis can aid in understanding the situations of a market can help in handling any adverse situations that might arise in future.

 The aerospace industry is facing many challenges in the past few years, due to the breakdown of major economies around the world. With more companies entering into the foray, the older, and the existing ones are in constant apprehension about keeping their places intact in the competitive, yet volatile market.

The volatility or the ongoing challenge faced by those in the aerospace market can be handled with efficiency, quickly with a complete market research report.  The aerospace market report can give us an accurate and profound understanding of the current market situations in your existing market and the others nearby.

Apart from trade and commerce, a research report can aid in identifying the key players in a particular area and follow them up intricately to ascertain your position in the market.

Over the past few years, the large players in aerospace and defence have made a profit by procuring a comprehensive market research and keeping themselves all ready for any challenges that might come in future. As we have ascertained earlier, the market is volatile. So, when you have the recent ups and downs of the market at your fingertips, and know the challenges you are due to face in future, you have the advantage over the other players in the industry.

Thus, having a good aerospace market research report can boost your sales and also help you a step ahead of the contemporaries in the market.

Different Aspects of Aerospace Market Research

The importance of market research continues to increase especially in highly evolved industries such as aerospace. The presence of multiple vendors and stakeholders makes researching the market a highly complex and detailed effort. What is important, however, is that the research should be based on facts, derive accurate results and make substantially sound predictions for the future. All businesses, analysts, researchers, policy-makers and other stakeholders who have an interest in the results look for reliable market research that will help them take proper decisions and frame appropriate policies.

Here’s a brief look at different aspects of Aerospace Market Research and why each is important.

•    Breadth of Research: Any market research is based on collection of facts from the businesses and people involved in the industry. The facts cannot be derived from a handful of parties that do not represent the majority. Alternatively, the data should not be taken from a vast number of players that the basic focus of the study takes a backseat to data collection. It is important to choose contributors who represent the industry as a whole and are able to provide factual information that define the norm and also point out outliers.

•    Depth of Research: The aerospace industry has highly evolved. There are innumerable players involved across the entire value chain from manufacturers of nuts and bolts to government institutions that provide oversight. A good market study should be able to structure the industry into various players and subsectors. It should also be able to identify the specific parameters that define each such subsector and create questionnaires that can derive accurate data.

•    Geographic Coverage: Though the manufacturing is concentrated in the hands of two large players and several smaller ones, these companies operate around the world. Moreover, airline companies cover all countries around the world. Getting the data on a global scale is a mammoth task. Good market research should be able to segregate the coverage into specific geographies based on specific criteria and derive accurate data.

•    Parameters and Definitions: A proper study must appropriately define the study criteria for different sections. The research may be broken up into several parts in which case the data is required from each part, the questions to be asked from each respondent within each part, the summation of the data and its aggregation into a cohesive logical whole that answers the defined questions, is important.

Drone Launchers: Research in Recent Years

Drone technology continues to be in the news as companies look at markets beyond defense to better utilize its possibilities. Nonetheless, the defense sector continues to be the key customer and orders are at their highest levels since the effectiveness of drones was validated in the battlefield. There has been a spate of development in drone launchers segment also. These products have made the machines mobile and operational from the front line itself.

Launchers negate the use of any airfield to launch the Unmanned Aerial Vehicles (UAVs). This has given a push to the market as armed forces are realizing the utility of these machines being deployed by the forces at the front line. These units are more aware of the unfolding scenario and have a much better understanding of where the drones would be utilized best. They can quickly adapt the machines for use in areas that may have become the key factor within the last few minutes instead of relying on backup from the control lines situated much behind the conflict zone. This realistic, close-up view of the battlefield makes the UAVs highly effective for war and can turn the tide of combats that seemed unwinnable a few minutes ago.

The technology has advanced levels where the drone can now be launched from a backpack. The modular launcher can be assembled from its parts and the UAV fitted on the launcher and launched within a few minutes. In the continuous flux of the war zone, this speed saves lives and increases the chances of a positive outcome for even a small mobile force. The drone has also become smaller to maximize its usage potential.

The drone launchers being designed nowadays are more rugged and nearly fail-proof. They have also become highly user-friendly that allows anybody to use them effectively. This is ideal for skirmishes where anyone should be able to deploy the UAV if the designated person is unable to do so. Other factors such as performance in extreme conditions, all-weather deployment, reduced weight, quicker assembly and disassembly, integration of more control options, and additional features are being constantly upgraded by manufacturers.

The drone launcher technology is expected to continue its advancement as defense and related requirements make research units and manufacturing companies look at ways to make this technology better suited for the frontline as well as for overall battlefield control.